In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other facts regarding modern-day B2B advertising. We review exactly how the buying trip is currently totally fragmented as well as the manner in which community structure can help marketing experts take back contr… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other truths regarding contemporary B2B marketing. We review just how the buying journey is currently entirely fragmented and the way that community building can aid marketers retake control of the discovery as well as need gen… Read More

TL; DR - If you need temporary outcomes, e.g., profits, do not assume that the secret is capturing a lot more need. This approach is coming to be less reliable, and also it's a way to melt precious resources. Concentrate on creating demand where you can get near-term success. The purchaser's journey can not be "bent to our will." If … Read More